Muy buenos días compañeros,

Les solicito su valiosa colaboración dándonos el aporte de esta encuesta el cual me servirá para mi proyecto de grado en Diseño e Investigación de Mercado.

De antemano les agradezco mucho su cooperación,bendiciones.

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Estimado Alexander,

Espero contribuir en algo con la siguiente observación.

Cuando una encuesta tiene preguntas sobre si el encuestado conoce o no el producto, en caso que él elija la opción de "no" , el instrumento debe automáticamente pasar a una pregunta que no tiene relación con el conocimiento del artículo, o, ir a terminar la encuesta. Esto debe hacerlo de forma automática la herramienta utilizada, ya que de lo contrario podrá contener datos falsos.
Un ejemplo, si el encuestado en preguntas anterior indica que no conoce el producto, no lo ha probado, no conoce sus beneficios, entonces no podrá contestar la pregunta (marcada como obligatoria) “en que mejoraría el producto”.
Un fraterno abrazo, Jamie

Mi Saludo
No se puede enviar el instrumento, ya que no procesa la respuesta negativa

Cariños
Mirna

Buena tarde Alexander, te escribo desde Venezuela. Felicitaciones por la iniciativa, pero pienso que el instrumento de medición, tiene problemas de validez de contenido y quizás de confiabilidad, dado que existen alternativas en la escala difícil de responder y de hacerlo generaría sesgo estadístico. Además, pienso que una escala de diferencial semántico sería mas adecuada para los asuntos vinculados con la mercadotecnia. Comparto lo señalado por Jamie. Saludos y a tus ordenes.

Puede contar con mi ayuda. Por favor, envíe el cuestionario para diligenciarlo.
Saludos.
Aixa

Mi humilde opinión como profesional encuestado:a.Enumerar los ítem hace mas simple sistematizar la valoración, b. Ítem 3,4,5,6 (son personales y alejaría la posibilidad de realizar la encuesta para valoración de un producto), c. Ítem 11 la opción 6 es igual al ítem 9, lo mismo ocurre en el ítem 12.espero sirva de algo mi opinión mixta, no es mi especialidad valorar instrumentos.

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