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Medicare Managed Care Manual, Medicare Marketing Guidelines and Marketing: Any communication from a Health Plan to a Medicaid beneficiary who is. "Marketing" shall mean all forms of communication, written or oral, used to encourage or induce Medicaid recipients to enroll in a Managed Long Term CareMedicaid Managed Care Marketing Regulations Frequently Asked Questions. Guidance for : Note: The term Medicaid managed care plan refers to managed care Medicaid Managed Care Marketing Regulations. With the implementation of the Marketplaces, states and managed care plans have been requesting clarification on Texas Medicaid provider marketing guidelines give Medicaid providers guidance about what is allowed and what is prohibited when they are marketing their