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de KB Silva · 2020 · Citado por 12 — Promotions are considered strategies to induce retail sales such as special exposure, discount coupons, offers or reduced prices, premiums, promotional gifts, de PC Pimentel — KEYWORDS: Marketing; Trade marketing; Retail; Point of sail; Profit. c) Price – it can be used as a marketing strategy when differentiates competing or de ADR Kanabar · 2012 — showed that while shoppers tend to plan their trips, the difference is marginal. The aim of this dissertation is to study how retailers' marketing and de AMG da Costa · 2013 · Citado por 1 — Findings suggest that an international marketing strategy simultaneously standardized and adapted to new export markets forms a good fit with the existenceTo generate sales • To create a brand loyalty. TYPES OF PROMOTION (AIM FOR AWARENESS). • Advertising • Advertising is any paid form of media communication. de PM Anauate · 2020 · Citado por 4 — Original Abstract: Objective: To investigate the perception and classification criteria of different sales promotions types undertaking consumers' point of 21 de set. de 2022 — Among the different types of marketing strategies, sales promotion was denoted to be. the most commonly strategy to build brand equity. de VA Brei · 2011 · Citado por 83 — This article analyzes the relationship between strategies of standardization and adaptation of the marketing mix and performance in an international context de JP Vigna · 2019 · Citado por 9 — PDF | Purpose: This study aims to identify the types of sales promotion that affect the consumer's purchasing behavior.