Black Hills State University Brand Guide BHSU College of Liberal Arts x x System Symbol with Subhead Title BHSU font size should be roughly 2/3 the size of the subhead font size. Subhead should switch to a second line if the length of the subhead exceeds past 2x the combined The brand pyramid is an internal strategic framework that we build upon in all of our marketing and communications. When we use the brand pyramid as a guide, it helps unify our brand, differentiate us from other universities and solidify our audience's understanding of our values. Click the image to view larger. These brand guidelines function as a visual identity manual to provide specific guidelines and standards for implementation of BJU's visual identity system. The strength of a visual identity system is realized only through consistent application over time. The University's policy is that the official logos, marks, fonts and colors described Office of Alumni Affairs 317 South College Street Auburn, Alabama 36849. aualumni@auburn.edu (334) 844-ALUM (2586) Brand Guidelines University Writing Style Guide, available from our Office of Marketing & Communications. Contact Tom Donahue (tdonahue@sbu.edu) for a PDF of our guide. It details how we prefer university-specific spellings and capitalizations rendered as well as lays out where we prefer to differ from the AP Stylebook on certain matters. Some quick tips The Berkeley Brand Manual (updated September 2021) (PDF) This is an updated and expanded version of the Berkeley brand book that we originally created in 2013. The manual provides guidance on design related matters, such as fonts, colors and graphic design elements, alongside information on our branding research and positioning statement. It Our Brand. It's easier to hit the high notes if we all sing from the same book. Every day, the University of Dayton communicates with thousands of people, from high school students to Fortune 500 CEOs. Because of such a diverse audience, we must speak about ourselves consistently. By speaking in one voice, with one consistent message, people The Brand Guidelines outline color and design options, font selection and tips on how to enhance your design while maximizing the Brand. There's even a helpful "Dos and Don'ts" list that provides answers to many of the most frequently asked questions. For easy access to official, pre-configured downloads and templates, visit the Brand Choose your slice of campus for a virtual background. From visual design to social media, this site provides tools and guidelines for campus communicators, designers and social media butterflies. Our collective work is what builds the Berkeley brand, and our team is always available to help you do just that. If you have questions or feedback UMass Boston Brand Manual November 2008 POsitive CharaCterizatiOns To guide people working on UMass Boston communi-cations, the marketing group also developed this list of features and qualities that positively describe the university. UMass Boston IS: u A UNIVERSITy* u PROUD, CONfIDENT u STUDENT-CENTERED To maintain a cohesive and recognizable brand, Ball State uses specific messaging, fonts, colors, and writings styles along with the University logo. Guidelines When using Ball State brand elements, you are required to do so in accordance with the Ball State Brand Style Guide (PDF) and the Marketing and Communications Guidelines . To maintain a cohesive and recognizable brand, B